After nearly a decade of using conventional pomades Lawrence started to talk to a close friend who runs a laboratory in Chicago about the things he would change about the products he had used for so long. Although the holds were always reliable they also came with a cost.

Many pomades use unnecessary ingredients that cause itching/irritation of the scalp or it was the fact that the product was nearly impossible to wash out after use. After nearly three years of research and development, Rockwell Wrecking Crew was born.

The initial goal was to create a clean product that was easy to wash out. The outcome was a pomade that has the ability to strongly hold anyone's hair in place but with the feel and versatility of a medium hold.

After being tested by Lawrence and a busy, well known Chicago barbershop with solid feedback it was ready to be available to everyone looking for an all natural product with classic results.