Heavy on the pomade. Heavy on the wreckage.
The initial goal was to create a clean product that was easy to wash out. The outcome was a pomade that has the ability to strongly hold anyone's hair in place but with the feel and versatility of a medium hold.
Our pomade is most effective with slightly damp hair, apply as much or as little as your hold preference requires. Less for a softer hold, for a more firm hold add more. Generally speaking we recommend a heavy application for max styling although its not a necessity if your preference is that of a more of a relaxed feel.
For an absolute max hold, once your hair is completely styled coat your hands with a small amount of water and run it over your hair. It's easy to apply and even easier to wash out!